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Starting from the beginning of the 1990's, G-SHOCK and BABY-G have been producing special models in collaboration with and in support of various different environmental organizations. From 2018 G-SHOCK and BABY-G will be endorsing and supporting the activities of AQUA PLANET, an NPO that works towards regeneration of coral reefs.
These new models incorporate semi-transparent materials to create motifs that recall the beautiful oceans of the world, along with the coral, fish, and other life forms that live there.
